For the New Internet Entrepreneur there are some
concrete essentials for starting up, or going forward
into business in 2010.
Some thoughts that merit some consideration are :
1. You don't know what you don't know
That was a most profound statement and it is very true.
Business processes, strategies, and ideas exist of which the newbie
is not currently aware.
This should never become a great concern.
New and exciting principles, new innovative ideas, and persons
with great feedback and/or input will always be in the periphery.
Once in the periphery, one must be careful not to get
"information overload".
As wonderful as it all seems at the moment of discovery,
each bit of information must be categorized to its direct application
at the right place and right time of the business venture.
Attempting to utilize or digest what is not relevant will lead to probable quick failure.
2. Investing in yourself takes on a new meaning
For New Internet Entrepreneurs, making the leap from
"worker" to "Owner" is a bridge that takes time to cross.
There is a whole new world of habits that will have to be birthed,
then incorporated.
The concept of immediate Entrepreneurship after leaving
the workplace often is the biggest hurdle that they must pass over.
There will have to take place several small investments of time and effort
into helping that change go smoothly.
An investment in processes that help channel ideas,
utilize common sense, personal accountability, and
daily objectives will be strengths that must be incorporated
as soon as possible in the business.
Personal development, the fortification of known personal strengths
is another essential as an investment.
3. Wealth from your Internet business will come only when you have created it
Creating a perpetual income-generation Venture incorporates
many facets.
It is created one step at a time, in stages of development,
reinforced by learned and applied knowledge and consistent action.
Creativity is an essential factor in this.
One must step outside the normal routes that are considered
"Internet Marketing" of today and delve more deeply into the real root---
which is the solution to specific needs or problems experienced
within the consumer marketplace.
It is not in the selling aspects as in the old days---
it is now in the servicing of consumers.
The criteria for this is: (4)
the market and potential consumer has to want or need a solution offered,
they must know of or about the Entrepreneur ---
know that the Entrepreneur has the solution, (marketing)
they have to know that they want or need what the Entrepreneur
offers (or be reinforced of the problem),
they must be willing to pay the asking price to obtain it from the Entrepreneur.
4. No matter how new you are, don't underestimate yourself
Specific to new Internet Entrepreneurs is the idea that being new
is an obstacle to the forward progress.
Surely, there is a learning curve considering Entrepreneurship
and the intricate ,sometimes confusing ways of the Internet.
Obstacles exist, and will always exist, but one must not underestimate
the power of personal dynamics.
Personal dynamicity, once utilized to it highest and best benefit
overshadows and deletes many
obstacles that affect business.
5. You must not over-capitalize your business
Many new Entrepreneurs become financially strapped
soon after start up by attempting to buy or invest in products
or services that are just not necessary at the time or
current stage of business.
This results in over-capitalization of the business---
spending too much on non-essential items.
Operating expenses become too stressful for the stage of income
of the business---profit margins are harder to maintain.
Over-capitalization kills businesses rapidly and often permanently.
Purchase or invest in only what is needed at the stage of development,
work to gain profits, and from those profits, grow the business
and invest in other items as needed.
6. Stop riding the Guru Express toward success
Gurus, although knowledgeable and clever in their business operations,
are in it for the money.
Regardless of the messages one reads, their mission exists only
only in the generation of income from as many sources as possible.
They are in the business of making their businesses
more money.
That is not wrong for them to do so---they are businesspeople---
and making profit is the main mission.
The trap many new Entrepreneurs fall into with this is--
that this mentality leads them into a conditional response mode
whereby the new Entrepreneur is taught to be a customer---
rather than an Entrepreneur.
Entrepreneurs are not customers---they are Entrepreneurs.
The new Entrepreneur must use his intuition and personal motivation
to keep from becoming co-dependent on the Guru and the next new thing
that is offered.
Once again... be the Entrepreneur--- not the customer.
7. Become a writer
The demand and desire for information has not been as great as it is today---
and will be in the future.
The world is information-starved.
The demand is as wide as the imagination---people want information
about everything that exists.
New Internet Entrepreneurs venture into this realm, generally,
with little past writing experience other than what was required
in past academics or in job capacities.
However, with the demand for information---
and the ability to place exposure to the business within that demand
via the written word--becoming proficient is mandatory.
Proficiency is gained only by practice and experience of action.
A good rule would be to set aside some time to observe the writings
of other successful entrepreneurs--- analyze what was written,
how it was written, and the effect the writing has on the reader.
Once a thorough study of what others have written has been don
e, then the new writer has to put all this into his/her own practice.
A simple, free blogging platform will serve for initial writing experience.
As experience, knowledge, and confidence grows, then article creation
for distribution channels (directories) can be implemented.
Behold--the new Entrepreneur has become the Writer!
8. Audio, video, and socialization is part of your plan
The time is past where a simple email, advertising promotion,
or article will get exposure to the business.
The advent and improvement of more and new innovative
communication strategies in the world today merit a complete
strategy for placement of the Entrepreneur's mission and branding
to the world that uses these ways of communication.
Today, with the new smart phones and other innovations, it is prudent to
take steps that would place your business at their fingertips.
As for Socialization, there will be more emphasis placed on
relationship-building within social groups online as Entrepreneurs
do less selling and more co-mingling and idea-sharing within these groups.
Locate the perfect Social Group, build relationships instead of
attempting to make sales, and partnerships---which create sales over time--
will prove to be a success point.
9 Start small but with gigantic plans
The Internet is rife with schools of thought that would lead
the observer to believe that one must start it all on a large scale
to achieve income and lift off.
This concept is often not the best idea for the New Entrepreneur.
It is far better to start small with manageable tactics and strategies
that complete the plan of the day, week, or month.
The overall plans can be vast, and stretch forward into the
upcoming months or years and have many facets,
many commitments, many goals.
Make huge plans, but start it small, with plenty of ideas,
strategies and room to grow to fit the plans.
10. Learn the absolute necessities for the time or business stage you're in
As mentioned in item #1, there is a "learn, then experience"
curve and chain of events that must be taken in a flow of progression.
A good rule of thumb as a progression might be to takes steps:
learn basic entrepreneurship core principles and practices,
devising of the business idea and concept, niche or segment,
the aspects and dynamics of listbuilding and attracting prospects to the list,
building a strong relationship with the list
learn problems/need/desires of list
incorporation of probable solutions to list ( possibly created by others)
blogging and/or authoring/writing
aspects of site design, then creation of site
tie-in of aspects of business to list, writing, and site,
personal and business branding via tie-in
personal creativity of probable solutions (created by the Entrepreneur personally)
expansion/growth into related or separate business realms as additional venues
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