What Wile E. Coyote Can Teach Us About Business

That indominable Wile E. Coyote can teach us many things about business.

If one would relate his activities to business acumen, we would find he
displays some of the best, most dynamic business-pursuit qualities.

He is a Master goal-setter.
No one focuses on the goal as he does.

He makes great plans.
Never simple, always elaborate in their concept and action processes.

He is also a Master Strategist.
The plans he creates to catch that speedy RoadRunner contain strategies
that would dwarf some of our latest scientific developments.

He never, ever gives up in his quest, no matter how many times he fails
in every episode. Ruffled, bandaged, and disheveled---he goes back at it
even more determined.

One has to admire all of that.

But, despite all his masterful characteristics, he still, and will forever
fall short of obtaining exactly what he spends so much effort in his
attempts to capture his goal.

Let us pretend for a moment that Mr. Coyote is a businessperson,
and Mr. RoadRunner the customer...

Is it possible that Mr. Coyote is too focused on the goal
of nabbing Mr. RoadRunner? Is he so hungry that he misses
some of the intellectual processes that would help him succeed?

Is it possible that he spends too much time and effort
trying to second-guess the wants, needs, desires and attitude of
his customer (RoadRunner)? Why is he always strategizing ways to
out-fox, out-think, or out-maneuver his prey?

Is it possible that he never takes the time to consider the exact
end result of his plans and strategies---or the ramifications should the plans
go awry--- before he institutes them?

Goal-setting is a necessary process.
However, one cannot focus only on the goal.

Planning and Strategies are what makes the process move
in the right direction.
However, every angle, step, and possible outcome of the plan and strategy
must be considered before the plan or strategy is put into motion.

In business, income is predicated on knowing your customer's needs, wants,
desires, and problems without second-guessing or assuming their current
mindset---and providing them with the exact things they desire.

Admire Wile E. Coyote for all his excellent traits.

But, unlike Mr Coyote, make sure to think through the
Big Picture in its entirety before taking massive action.